Walmart Canada to accumulate Toronto start-up FoodMaestro to boost the net expertise for patrons and assist them reside higher lives


  • Extra Personalization in Walmart Canada’s E-Commerce Expertise
  • Selection, transparency and wealthy digital expertise
  • FoodMaestro helps prospects discover the suitable product shortly and simply within the digital world

Mississauga, ON, November 30, 2021 /CNW/ – Walmart Canada is happy to announce plans to accumulate FoodMaestro, a Toronto-based digital start-up that can present extra selection, transparency and customized content material to prospects after they store on-line.

FoodMaestro is a Toronto-based knowledge serving platform Retailers and client package deal items corporations throughout Europe And North America With robust capability to transform substantial quantity of knowledge into usable options. The platform offers transparency and wealthy digital experiences for patrons centered on well being and weight loss plan and affords custom-made content material activations akin to meal planning.

The mixing is a part of enhancing Walmart Canada’s e-commerce expertise because it turns into the very best and first omnichannel retailer for Canadian households. This acquisition will permit Walmart Canada to supply higher personalization potential to its prospects, akin to highlighting merchandise which might be protected for individuals with meals allergic reactions or more healthy choices for individuals dwelling with diabetes.

“We’re very excited to welcome FoodMaestro to the Walmart Canada household,” mentioned horacio barbito, President and CEO, Walmart Canada. “Collectively we’ll proceed to boost the net expertise for our prospects by sharing data, investing in assets, individuals and product transparency. This development in our on-line expertise will permit our prospects to make more healthy private selections, serving to them reside higher lives. will acquire assist in.”

FoodMastro’s digital platform processes greater than 14 million product options, 300,000 search requests and 6 million product verifications in actual time every day. The service helps retailers who want to differentiate the shopper expertise and deepen relationships with prospects by way of wealthy dietary data. Foodmaestro permits its prospects to supply higher product transparency and dependable data past labels to its prospects by way of SmartLabels.

“Having pioneered digital transparency over the previous a number of years and serving to customers around the globe discover the suitable meals, we’re thrilled to be invited to affix an iconic household like Walmart.” zaid khan, Founder and CEO, FoodMaestro. “We’ve got labored with Walmart for almost 4 years and this funding indicators, Walmart, the continued dedication and focus to assist present customers with the transparency they should make knowledgeable selections in regards to the merchandise they buy. We’re very excited in regards to the future.”

The acquisition of FoodMaestro will additional deepen Walmart Canada’s expertise bench, which can embody FoodMaestro consultants, together with engineers and well being and wellness expertise.

“The acquisition of this proficient group of consultants at FoodMaestro is an enormous a part of our transformation at Walmart Canada,” mentioned John Bayliss, Government Vice President, Chief Change Officer. “I stay up for working intently with our proficient group of engineers and well being and wellness assets to additional enhance the net expertise for our prospects.”

That is Walmart Canada’s first acquisition for the reason that pandemic. This displays the retailer’s dedication to innovation and persevering with to rework the expertise for its prospects.

About Walmart Canada
Walmart Canada operates a series of over 400 shops nationwide that serves 1.5 million prospects every day. Walmart Canada’s main on-line retailer, Walmart.ca, has over 1.5 million prospects per day. With over 100,000 associates, Walmart Canada . is certainly one of Canadian The most important employer and one of many prime 10 most influential manufacturers within the nation. Walmart Canada was lately acknowledged because the LinkedIn Prime Firm of 2021 and was additionally named certainly one of Canadian Hottest manufacturers (based mostly on Google searches). Walmart Canada has made a dedication to regeneration – equal alternative, sustainability, neighborhood and a deal with ethics and integrity. Since 1994, Walmart Canada has raised $500 million to assist communities Canada, Further data walmartcanada.ca, fb.com/walmartcanada and at . may be seen on twitter.com/walmartcanada,

Foodmaestro. about
Foodmaestro is a number one knowledge platform that permits retailers to execute digital methods in assist of accelerating meals transparency and empowering wholesome consuming. Foodmaestro CPGs enrich knowledge to drive significant connections between retailers and customers to supply prospects with a easy, customized buying expertise.

Toronto based mostly firm offering service to retailers and CPG EuropeUK and North AmericaSpeed up your digital technique by offering higher discovery and client personalization. Foodmaestro processes greater than 14 million product attributes, 300,000 search requests and 6 million product verifications in actual time every day. The FoodTech 500 is acknowledged as a part of the Prime 100 agri-tech corporations since 2020 and is a member of the European Union’s EIT Rising Meals Stars.

Supply Walmart Canada Corp.

For extra data: Adam Grechnik, Walmart Canada, 437-237-3497, [email protected], Justin Quay, FoodMaestro, 416-721-1069, [email protected]

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