One factor Microsoft did not talk about: Home windows 11 privateness

One of many extra attention-grabbing advertising pivots Apple has made in recent times is to bang the drums about privateness. I am not naive sufficient to suppose that Apple actually cares about its buyer’s privateness, nevertheless it’s an extremely highly effective advertising software both approach. By attacking the ad-driven enterprise mannequin and hard-baking privateness instruments in iOS, Apple preys on individuals’s fears that Android just isn’t safe, and never non-public. By proxy, Apple is claiming the iOS and iPhone are the answer towards the backdrop of firms like Fb taking part in quick and free with buyer information.

Even when Apple is profiting from fears for creepy causes, the top outcome is an efficient factor for the consumer. In our extremely linked, extremely surveilled world, issues about authorities and enormous technological redundancies are at fever pitch. And Microsoft has more and more fallen on the incorrect facet of this argument.

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