Keaton turns its consideration to ladies’s clothes and males’s sportswear

The opening of a Madison Avenue retailer is bringing luxurious tailoring to ladies’s put on

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NEW YORK, NEW YORK- (Newsfile Corp. – August 9, 2022) – Keaton welcomes the opening of a brand new retailer at Madison Avenue. Naples-based luxurious tailoring model Kitone, named after chiton, a proper put on worn by historic Greek aristocrats, will open a ladies’s and males’s sportswear-focused retailer on Madison Avenue this summer season.

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Keaton Retailer at Madison Avenue

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The shop, situated on East 62nd Road, will span two flooring and 1,700 sq. toes. The brand new retailer shall be extra centered on ladies’s put on which is able to make up 70% of the inventory and one other 30% shall be males’s sportswear. Ketone, lengthy generally known as one of many highest high quality stitching manufacturers on this planet, will really feel at residence on Madison Avenue, famend for its luxurious clothes and jewelery manufacturers.

Regardless of having a substantial fame for her wonderful menswear, Maria Giovanna Paon works in the direction of giving Ketone’s handcrafted ladies’s clothes that identification. Ketone has been focusing extra on its ladies’s put on line since 2015, which now accounts for 20% of complete gross sales. growing from 5% firstly of the pandemic.

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A distinguishing issue for Kitone’s ladies’s clothes is its use of males’s luxurious clothes redesigned and tailor-made for girls’s silhouettes. Luxurious jacket and pant materials are comparable in males’s and girls’s clothes, and silk from males’s ties is used to make ladies’s blouses. Ketone’s womenswear assortment has a full vary of shirts, coats, blouses, jackets and even denims.

Maria Giovanna Paon, President and Girls’s Inventive Director for Ketone, goals to develop ladies’s clothes to 50% of complete gross sales. Whereas having its personal boutique, Keaton’s womenswear assortment can be bought at shops akin to Neiman Marcus, Wilkes-Bashford and Richards in Greenwich, Conn.

The girl who made this doable, Maria Giovanna Paon, launched Keaton’s first ladies’s put on line in 1995. Paon designs every girl’s put on line in alignment along with her personal multitasking life, and takes particular care to create clothes that permits for multitasking whereas oozing magnificence.

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Maria Giovanna Paone is the daughter of the corporate’s founder, Ciro Paone, a fifth-generation clothes service provider who launched Kitone in 1958 and, who turned Kitone’s president, since Ciro’s demise in 2021.

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Maria Giovanna Paon

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Ketone expresses timeless magnificence with its luxurious clothes, hand tailor-made by a crew of 400. These clothes aren’t solely made to last more but in addition turn out to be extra luxurious over time. Ketone stands out with its high quality clothes that exudes professionalism and private energy that’s missing in many ladies’s put on classes.

Whereas high-end tailoring has been male-dominated, many ladies themselves have come to phrases with the ability and professionalism of getting extremely tailor-made clothes. Whereas clothes is a elementary a part of a lady’s life and never only for appears, each bit is designed and tailor-made to be snug, and make ladies really feel snug however at all times polished.

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The Ketone girl is her personal individual, a strong girl with a lifetime of her personal – a profitable girl who is aware of her value in all points of life and desires to really feel snug, highly effective and chic and discover a method to specific it. has been She is a lady who understands the significance of constructing a brand new wardrobe stuffed with high quality long-lasting items that specific who she is and who she desires to be.

Paon’s imaginative and prescient for the way forward for Ketone revolves across the girl who units out to revamp her wardrobe with high quality items. “When a buyer experiences larger satisfaction every time she wears an attire—a garment that will get extra stunning over time—that is my thought of ​​complete success,” Paon mentioned.

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Advertising Supervisor: Irina Proskurina
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instagram: @ketone

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