For the primary time ever, the IKEA Competition celebrates life at dwelling via a dynamic 24-hour tour all over the world


Artists, designers, cooks, musicians and plenty of different collaborators open their doorways to rework properties and communities into digital levels

Burlington, ON, September 1, 2021 /CNW/ – In a time when life at dwelling has by no means been so necessary, IKEA will open the door to a greater life internet hosting all day festivities That includes musicians, artists, cooks, designers and creators Which may be skilled on-line and in lots of IKEA shops all over the world, Set in on a regular basis properties, studios and neighborhoods all over the world, the IKEA Competition turns dwelling rooms, kitchens, bedrooms and backyards into digital levels for performances and experiences. Occurring in over 100 properties in over 50 markets all over the world, the IKEA Competition is a worldwide expertise that’s open to all without cost.

The IKEA Competition is impressed by the model’s imaginative and prescient to create a greater on a regular basis life for a lot of. “It is a new type of expertise that IKEA needs to supply, rejoice, join and have interaction with all through life at dwelling. Residence excursions all over the world will open the door to new experiences and new inspiration,” says kathy davy, Head of Residence Furnishing and Retail Design, IKEA Canada. “We wish to spark a dialog on a extra sustainable and reasonably priced dwelling at dwelling of tomorrow. And like every competition, you may count on some surprises.”

IKEA Competition in Canada
IKEA Competition Begins Thursday, September 16 And IKEA places throughout Canada will host limited-capacity, interactive, in-store actions similar to inventive areas the place guests can study artwork methods, workshop areas the place guests can study to prepare and plan rooms, in addition to prolong their lives. You will discover methods. Favourite IKEA product.

Actions fluctuate by retailer and are to be . shall be hosted via Sunday, September 19, Members of the IKEA household can even take pleasure in restricted time provides accessible in-store or at digital IKEA Competition occasions – $20 cease shopping for $100 or extra. To see the complete occasion, join native actions and entry dynamic content material from all over the world, go to the competition web page on-line IKEA.ca/Competition And fr.IKEA.ca/Competition,

,Life at dwelling has taken on an entire new that means for every one among us previously yr, and whereas just about linked, we will open the door to many extra lives all over the world – discovering how all of us reside. Have fun individuality and creativity,” says Tanya Bevington, Nation Communications Supervisor, IKEA Canada. “Our first IKEA Competition shall be our largest, world dwelling tour, bringing folks collectively for a lifetime at dwelling in a brand new means, each on-line and in our shops, and the start of a long-term motion of actual properties and actual lives.”

IKEA Competition Globally
Along with IKEA Canada’s in-store actions, Thursday, September 16 The IKEA Competition shall be a free, action-packed, 24-hour on-line expertise. By means of a dynamic assortment of quick movies, exhibits and reside streams, IKEA will open its doorways to initiatives and collaborations occurring now, and the model can even journey again in time to a digital museum exploring IKEA’s numerous 70-year historical past. Will do

Reflecting what folks say is most necessary to them of their properties as we speak – being with household and pals, music and meals – guests will discover rooms discussing present matters such because the significance of circularity and drama, prototyped at lmhult. IKEA Information from the shop, Sweden For the manufacturing unit flooring in Zbąszynek, PolandWith many extra distinctive experiences together with:

  • indoor live performance similar to from the properties and studios of rising and established musicians linda lindasso (the all-female teen band that rocked the web with their punk exhibits from the LA Public Library), Ryan Harris (The Whistler, BC-based filmmaker and composer), clay and pals (The Montreal, QC-based group recognized for his or her high-energy mixture of hip-hop, soul and funk)
  • One membership music marathon With DJ relay units from acclaimed producers like kayatrananda And tokimonsta
  • dwelling go to And dwelling change inspiration From people and inside designers all over the world showcasing numerous lives and shared customs
  • intense dialog at dwelling With present and former IKEA companions similar to iles crawford And Virgil Abloh
  • wholesome, planet-friendly, recipes and cooking demonstration Well-liked meals and cooks like . with Nadia Katrina Munno (aka pasta queen) And Chef Paul Swenson (Writer of the legendary zero-waste, plant-based culinary creator, restaurant and cookbook)

about IKEA Canada

established in 1943 Sweden, IKEA is a number one dwelling furnishing retailer, providing a variety of effectively designed, practical dwelling furnishing merchandise at such low costs in order that increasingly folks can purchase them. IKEA Canada is a part of the Ingka Group which operates 374 IKEA shops in 30 nations, together with 14 in Canada, Final yr, IKEA Canada welcomed 31 million guests to its shops and 117 million guests to IKEA.ca. IKEA Canada operates enterprise via the IKEA imaginative and prescient – to create higher on a regular basis lives for many individuals and does so via its local people efforts and sustainability initiatives. For extra info on IKEA Canada, please go to ikea.ca.

Supply IKEA Canada

For extra info: For media inquiries: Lisa Hui, PR Chief, IKEA Canada, [email protected]

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