EC Classic, a web based clothes retailer…

Pop Up Occasion. Mike Schultz created EC Classic and it has grown in the course of the pandemic. (submitted photographs)

When the COVID-19 lockdown hit, the nostalgia hit too. Mike Schultz, a UW-Eau Claire enterprise advertising and marketing and communications scholar, was taking on-line programs at house and was on the lookout for a job. Just a few associates instructed Schultz about his ardour for classic clothes, and he determined to show right into a frugal enterprise.

Now, practically two years later, Schultz’s enterprise, Eau Claire Classic, has over 6,000 Instagram followers and a cult following amongst Eau Claire youth. New garments promote out in a matter of hours, and the occasional pop-up store is full of keen prospects.

Schultz, who graduated this Could, has handled being nonetheless a scholar whereas working Eau Claire Classic. Juggling between courses, homework, and his enterprise wasn’t straightforward, however Schultz says he hasn’t achieved it alone—he is helped with social media design, promotions and different odd jobs, which have eased his burden.


We are saying that all the pieces we promote is hand crafted, and it is true. I type by these piles of garments and select particularly which items I would like. Every little thing touches my arms – the care actually is.

mike sholtz

Founder, Eau Claire Classic

When charity locations or charities take clothes, most charities do not make it to the cabinets. In the event that they do, there may be solely a sure period of time earlier than they’re taken out. So what occurs to the leftover garments? They go to wholesale suppliers, and from there to folks like Scholtz.

Schultz type by his record, and often takes about half of what he has. From there, the provider will transfer on to its subsequent buyer. It took some time for suppliers to work with them recurrently, however now issues are simpler.

“We are saying all the pieces we promote is hand-curated, and that is true,” Schultz stated. “I type these piles of garments and select particularly which items I would like. Every little thing touches my arms—the care actually is.”

After Schultz makes his alternative, the garments are able to be offered. After being washed, bleached, sewn, or patched a number of instances, they’re able to be offered on the Eau Claire Classic Drop or Saved for a Pop-Up Store.

The drops happen on Instagram, the place Eau Claire will publish photographs of the items with classic costs. Clients ship messages to buy accounts – first come, first served. The drops typically promote out inside hours.

Eau Claire Classic has offered all 50 states, Schultz stated, with the benefit of getting a web based storefront relatively than a brick and mortar one. Though their merchandise have gone far and broad, Schultz emphasizes the “Eau Claire” a part of the Eau Claire classic.

Initially from Delano, Minnesota, Schultz got here to UW-Eau Claire for soccer, having by no means been to Wisconsin earlier than. As soon as right here, he stated, he fell in love with town and would not plan to depart anytime quickly. Eau Claire is a enterprise identify for a purpose: Schultz stated he desires to mirror the neighborhood in his clothes, offering Eau Claires with items they love.

Whereas being loyal to Eau Claire is certainly one of Schultz’s enterprise passions, her give attention to sustainability is equally essential. The style and textile industries are among the many largest customers of recent water on the earth, utilizing an more and more scarce useful resource.

Customers can scale back the usage of recent water by wholesalers by selecting to purchase used clothes as a substitute of what’s known as “quick trend”. Even within the thrift clothes trade, Schultz stated, there’s a important quantity of water wastage by bulk delivery of undesirable items abroad. A few of it is going to be repurposed into different supplies, however a big quantity will find yourself in landfills or the ocean. In simply two years, Eau Claire Classic estimates they’ve saved about six million gallons of water.

“We’re actually proud,” Scholtz stated. “It reveals a small, on-line, pop-up enterprise in Eau Claire, Wisconsin, could make a distinction and be sustainable.”

The brief, human method is one thing Schultz desires to stay with. It is no secret although, neither is it marketed that the Eau Claire classic is owned by Mike Schultz—and that is deliberately. Schultz stated he would not wish to be within the limelight, specializing in classic clothes and his adopted house, Eau Claire.

“I think about our firm is one thing the place folks go for the product, the material, the expertise, the individuality of it,” Schultz stated. “I do not need it to be one thing that’s about who runs it or who owns it. Our focus is on bringing the easiest classic merchandise to the area and doing one thing cool within the course of.”

The Eau Claire classic may be seen on Instagram at @ec.classic.

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