Creating Social Media Content material, An More and more Well-liked Profession Path

Ninh Cong Hoang, 22, a current graduate from Hanoi’s College of International Commerce, is a digital content material creator with 1.3 million followers on TikTok and 215,000 subscribers on YouTube.

He as soon as loved sketching for comics in his spare time earlier than he began utilizing his artistic concepts to make TikTok movies.

After six months, he determined to change into a content material creator for good because it was extra “fascinating” than the earlier jobs he had finished.

Thanh Lam, 23, from northern Thai Nguyen province, received a job within the finance trade after commencement, however is uninterested in getting up early each morning and strolling seven kilometers to work every single day.

Moreover, the company atmosphere tends to have a inflexible schedule and loads of strain.

She provided to assist with content material improvement for a promotion when a detailed pal began a ladies’s clothes retailer as a result of she knew the right way to edit and create quick movies.

After her pal’s Fb and TikTok gross sales channels turned more and more dominant, she determined to give up her job, begin her personal channel and pursue a profession as a social media content material creator.

In response to Hoang and Lam and plenty of others within the 16-24 12 months outdated Gen Z demographic the attract of turning into a content material creator is said to the liberty and independence that comes with being their very own boss, to not point out the truth that they’re the primary to create digital originals. Residents since they have been born in a world of huge technological advances and improvements.


Ninh Cong Hoang recorded himself for a video. photo courtesy of Hoang

Software company Adobe’s October report titled “Monetization in the Creator Economy”, which surveyed nearly 9,000 online non-professional creators in the US, UK, Spain, France, Germany, Australia, Japan, South Korea and Brazil, found 48% Said content revenue represents more than half of their monthly income.

Gen Z is “betting big on the creator economy” and “their entrepreneurial spirit is driving the pursuit of non-traditional jobs, including content creation,” it said.

It found that 49% of content creators aged 16-18 would rather start a creative business than go to college, and 54% of Gen Z monetizers expect to earn more in the next two years than in the last two years.

Creating content for social networks has become a career trend and a “potential playground for creative enthusiasts,” according to Tran Thi Thu Phuong, senior recruiting manager at 40HRS, an American recruiting firm in Vietnam. In recent years.

Due to social networks like Facebook, Tiktok, YouTube and Instagram, youth have more earning options.

But despite high earnings, digital content creators face the challenge of constantly coming up with new and unique concepts to attract audiences.

Phuong says: “The secret to success is creativity. Another issue young people face is developing engaging content in a short amount of time to keep up with the latest trends. Budgeting is also challenging.”

However, many are creating controversial and polarizing content to gain youth viewership and increase viewer engagement.

According to a person in the advertising industry, the number of views, followers and comments are important indicators when analyzing a channel’s influence and revenue.

For example, in Vietnam, a TikTok account with over 500,000 followers can earn over VND6 million ($242.38) per video.

Le Quang Tu Do, director of the Department of Radio, Television and Electronic Information, says there is a fine line between “objectionable” material and “violating the law”.

“To attract more views and comments, many people are willing to produce material that is dangerous, not educational, offensive, or violates laws, customs, and traditions.”

According to TikTok’s transparency report for the first quarter of 2022, Vietnam was among the 30 markets with the highest number of removed videos, with some 2.43 million removed for violating community policies.

They were removed for violating guidelines related to nudity, sexual acts involving minors or incitement to violence, as well as scary content, harassment, bullying, suicide and others.

Vietnam also consistently ranks among the top 10 markets for videos removed on YouTube, with their number increasing from 70,000 to over 200,000 every quarter.

Child safety, fake news and violent scenes are common reasons videos are removed.

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