Church Hill ladies’s clothes retailer involves river nation for a summer time strive


Christy Santelli Cotter at her pop-up for Pricey Neighbor in Irvington. ,Picture courtesy of Pricey Neighbor,

Although not fairly able to make the leap full-time, the Richmond ladies’s clothes retailer is dipping its toe in river nation this summer time.

Pricey Neighbor, which sells ladies’s clothes and lingerie in addition to jewellery, dwelling items and private care objects out of its fundamental store in Church Hill, lately opened the door at 301 Steamboat Highway in Irvington, a small city on the japanese tip. A seasonal pop-up retailer has opened. of the northern neck.

Retailer proprietor Christy Santelli Couture informed the previous Irvington Put up Workplace that she and her husband, Evan Couture, purchased the close by dwelling as an escape from the town at first of the pandemic, shortly after the pop-up took over.

“We purchased a pandemic home in June 2020 tremendous early within the pandemic and the unique pricey neighbor is in our yard in Richmond. As a result of we dwell there too we’d be driving round and we noticed this actually charming previous publish workplace,” she stated. “It was fully empty and I all the time stated I needed to strive a retailer right here. Simply to see if the area people may assist it and the vacationer group too.”

Though it took a couple of years to finish a short-term lease on the area and open the shop, Couture stated he’s happy with the welcome it has obtained from clients.

“The area people has been distinctive in supporting us up to now. It has been actually profitable,” she stated. “We have now quite a lot of younger individuals opening companies in Irvington. I all the time thought it had a Hudson Valley vibe. It is a very easy retreat for individuals in Richmond.”

Couture stated the pop-up, which first opened in late Might and plans to proceed via early September, goals to search out out whether or not Pricey Neighbor’s everlasting second location could be viable within the space.

“Pricey Neighbor’s complete environment is setting the world on hearth and procuring must be enjoyable. What we actually attempt to do at Pricey Neighbor is to create a secure area for individuals to have enjoyable with garments and check out various things that they won’t have tried earlier than,” she stated. “Numerous ladies have come to us in Irvington and say we’re a younger (feminine) retailer, however we’re a enjoyable retailer.”

Couture stated that her household splits time between Richmond and Northern Neck and he or she needed to proceed working the Richmond retailer at 2415 Jefferson Avenue.

Pricey Neighbors has remodeled from a house goods-focused retailer when it opened in 2016 into one targeted on ladies’s clothes.

Couture stated the pandemic and the following pivot to offset misplaced foot site visitors helped drive the shift in on-line gross sales. Home goods resembling candles are heavier and extra fragile than clothes, making them costlier to ship than clothes.

“Candles and home items had been promoting effectively however delivery these objects shouldn’t be enjoyable,” she stated. “In the course of the pandemic, we leaned into lounge put on as a result of everybody was sporting sweatpants.”

As an area ladies’s clothes retailer expands out of city, a North Carolina-based ladies’s clothes seller has expanded to Libby-Grove. The Rosewood Clothes Firm moved to Fan earlier this 12 months.



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