Greater than 70 % of Canadians watched CBC/Radio-Canada’s protection of the Beijing Olympics, with athletes doing a mean of 102 minutes of half-tuning every night throughout the 15 days of competitors.
CBC had the very best tv viewers share of any Canadian community and essentially the most streamed video games ever on CBC Gem, whereas streaming video protection on its digital platform was up 11 % from the 2018 PyeongChang Olympics.
“Along with sturdy broadcast audiences, digital viewing grew with Canadian streaming [468 million minutes]Chris Wilson, CBC’s government director of sports activities and the Olympics, mentioned: “We’re proud that thousands and thousands of Canadians united for our protection from early morning till very late at night time.
“Regardless of every part on the planet, these numbers symbolize the enduring attraction and relevance of the Olympics in Canada.”
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CBC offered round the clock protection throughout all platforms, together with 1,200 hours of broadcast and over 2,400 hours of reside content material, in addition to companions Sportsnet and TSN.
Indigenous protection reached virtually 227K video views
Canadians spent 276 million minutes on CBC’s free digital video streaming service, Gem, a 19 % enhance from PyeongChang.
The Canada–United States girls’s hockey gold-medal sport attracted a peak TV viewers of two.7 million, making it the most-watched occasion of the Beijing Olympics, regardless of the 11 a.m. ET begin time.
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CBC’s expanded Indigenous language protection garnered 226,850 video views, together with a Canadian hockey sport supplied at Inuktitut for the primary time.
Prime time amongst viewers aged 25–54 was essentially the most watched within the community Canada for 16 out of 12 nights amongst youthful viewers.
TikTok was a success as CBC Sports activities’ account greater than doubled its variety of followers and noticed a greater than 160 % enhance in video views in comparison with Tokyo 2020.
The 5 most-watched Beijing exhibits on TV in Canada
- February 16: girls’s hockey – Canada/US gold medal sport, 2.7 million viewers (CBC, TSN and Sportsnet).
- February 7: Girls’s freestyle snowboarding – Large Air Closing, 1.839 million viewers (CBC & TSN 2).
- February 6: crew determine skating Pairs occasion, 1.81 million viewers (CBC and Sportsnet).
- February 12: males’s curling – Canada/USA, 1.81 million viewers (CBC and TSN).
- February 8: girls’s snowboard Halfpipe qualifying spherical, 1.754 million viewers (CBC and TSN).