Boss Feminine Media Founder Launches ‘Empowering’ Children Clothes Model » Dallas Innovates


Since 2018, Marty McDonald has been the founding father of Boss Girls’s Media, an internet membership platform and “empowerment neighborhood of company queens and ladies.” Startup Hustler. Her predominant focus has been to assist black girls purchase the instruments and assets to flourish of their careers and companies. However now McDonald’s is beginning one thing a bit of nearer residence, with a bit of inspiration from its younger daughter.

McDonald’s not too long ago launched Elle Olivia, an e-commerce kids’s clothes model named in honor of her daughter. Its purpose: “to present ladies a spot to precise themselves, and to see a world the place something is feasible.”

Marty McDonald along with her daughter Elle, model new identify. [Photo: Boss Women Media]

“It is very important me that I present my daughter in each doable method that she is able to reaching something she units her thoughts to,” McDonald’s stated in a press release:, “This model is a method for me to encourage her and different younger ladies of coloration to achieve for the celebrities and know that they’ll dream massive as a lot as they need. Elle Olivia [the brand] exists to assist ladies of coloration and their companions really feel assured and be taught to work in direction of inclusivity and illustration in any and all walks of life. ,

Cozy views for infants, toddlers and mothers

The model’s lineup options bomber jackets for infants and toddlers with related themed sweatshirts with affirmations like “Dream Huge” and “I am a Star.” Mothers get a smooth, cozy sweatshirt studying “Mama” or “Huge Mama.”

McDonald’s says the children’ lineup is “designed to foster massive goals and aspirations in each lady, beginning at a younger age.”

The model additionally gives kids’s books

The Elle Olivia website gives greater than clothes. Two McDonald’s books are additionally on the market, together with their newest one, “Mama We Made It,” which “captures all the joy of child’s first 12 months, culminating in a joyous celebration.” McDonald’s earlier e-book, “You are Not Alone,” can be out there—a e-book particularly dedicated to infants and their mother and father in perinatal intensive care items.

From her work at Boss Lady Media, it is simple to see that McDonald’s believes in masking all entrepreneurial angles. She’s doing the identical along with her new e-book: its paintings will even be out there as a NFT,

“It is my job to share with my daughter all the chances this world can have, and that illustration issues,” McDonald stated. “The primary 12 months of her life allowed me to point out her all that she may very well be every day, one thing I might proceed to do along with her for years to return. Elle Olivia [the brand] It is a spot for little ladies to know that they aren’t alone, that they belong, and that their future issues.”

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